A performance marketing strategy to capture high-intent insurance buyers across every channel and continent.
The digital nomad population has surpassed 40 million globally. Health insurance is their #1 unresolved anxiety. Genki is already well-positioned — but there's a massive gap between brand awareness and captured demand.
Genki has a strong foundation — excellent product, clean brand, solid organic presence. But there are clear gaps holding back aggressive growth.
Genki ranks #1 for all branded terms ("genki insurance", "genki traveler", "genki health insurance") with 480+ monthly branded searches. The brand is recognized.
Active paid campaigns on branded and competitor terms ("world nomads", "genki"), bidding on 18,100+ monthly search volume keywords. GTM and analytics infrastructure already in place.
Ranking #3 for "digital nomad insurance" (590 searches/mo), #3 for "nomad insurance" (1,600/mo). Competitors SafetyWing and World Nomads own positions 1-2 on these high-intent terms.
Zero presence on Meta Ads, Instagram, TikTok, or YouTube. The digital nomad community lives on these platforms — massive demand generation opportunity sitting untouched.
Genki captures people who already know the brand — but is missing the 90%+ of digital nomads searching for insurance without a brand preference. "nomad travel insurance" (2,400/mo), "travel insurance for remote workers" (3,600/mo), "international health insurance" — these high-intent queries represent thousands of potential customers every month flowing to SafetyWing and World Nomads instead.
The digital nomad insurance space has three players — and Genki has the best product but the smallest marketing footprint.
| Brand | Search Volume | Paid Ads | Social | Position |
|---|---|---|---|---|
| World Nomads | 6,600/mo | Google + Meta | Active | Market Leader |
| SafetyWing | 4,400/mo | Google + Meta + YT | Very Active | Challenger |
| Genki | 480/mo | Google Only | Limited | Underdog |
Genki's monthly subscription model (cancel anytime), Trustpilot reviews, and genuine nomad-first design are product differentiators that competitors lack. The gap isn't product — it's distribution. A well-executed paid media strategy will close this gap rapidly.
High-intent keywords with clear purchase signal — people actively looking for exactly what Genki sells.
| Keyword | Volume / Mo | CPC | Competition | Genki Position |
|---|---|---|---|---|
| nomad insurance | 1,600 | $3.84 | High | #3 |
| travel insurance for remote workers abroad | 3,600 | $0.00 | Low | Not Ranking |
| nomad travel insurance | 2,400 | $4.76 | High | Not Ranking |
| world nomad travel insurance | 1,600 | $5.45 | Med | Not Ranking |
| digital nomad insurance | 590 | $5.03 | High | #3 |
| international medical travel insurance | 1,000 | $6.33 | High | Not Ranking |
| long duration travel insurance | 140 | $3.61 | Med | #1 |
| japan digital nomad visa | 1,000 | $0.00 | Low | #1 (Guide) |
A full-funnel approach across paid search, paid social, SEO, and content — designed to capture existing demand and create new demand simultaneously.
Dominate every search query where someone is actively looking for travel or nomad insurance. We'll run Search, Performance Max, and competitor conquesting campaigns across all high-intent keyword clusters.
Digital nomads live on Instagram, Facebook, and YouTube. We'll build awareness and drive signups through scroll-stopping creative that speaks directly to the nomad lifestyle and the anxiety of being uninsured abroad.
Genki already ranks #1 for "japan digital nomad visa" — proving the content model works. We'll expand this into a full content engine that captures thousands of organic visitors every month.
Every dollar is tracked from click to conversion. We'll ensure the attribution model is airtight and continuously optimize spend toward what's actually driving signups.
A flat fee structure that transitions to a performance model as you scale — so our incentives are always aligned with your growth.
Once your ad spend exceeds $50,000/month, the pricing model shifts to performance-based — we take a percentage of ad spend and waive the monthly management fee entirely.
A phased approach that delivers quick wins in weeks 1-2 while building the infrastructure for long-term dominance.
Full audit of existing Google Ads account, conversion tracking verification (GTM + GA4 + PostHog alignment), campaign architecture design, keyword research, competitor ad analysis, creative brief development, and Meta Ads account setup.
Launch restructured Google Ads (Search + PMax + Competitor + Remarketing), Meta/Instagram conversion campaigns, initial video creative, and SEO content plan begins execution. First performance baselines established.
Analyze initial data across all campaigns. Kill underperformers, scale winners. A/B test ad creative, landing pages, and audience segments. Expand keyword coverage. Launch YouTube pre-roll. Begin SEO content publishing cadence.
Scale proven campaigns toward CPA targets. Expand geo-targeting to additional nomad hubs. Launch lookalike audiences from converted customers. Publish first round of comparison and pillar SEO content. Full performance review and strategy refinement for Q2.
Melleka Marketing operates as your embedded growth team — not a vendor sending reports. Here's what makes us different.
Strategists, ad buyers, designers, copywriters, SEO specialists, and analytics engineers — all under one roof. No subcontracting. No middlemen.
We use proprietary AI systems for daily ad monitoring, automated optimization, anomaly detection, and real-time reporting — things that would take a human team 10x longer.
We manage ads for subscription businesses across healthcare, insurance, and e-commerce — we understand LTV-based bidding, subscription attribution, and trial-to-paid funnels.
No long-term contracts. No setup fees. No lock-in. We earn your business every single month through results, not paperwork.
Let's discuss how we can start driving signups within the first 30 days. No commitment — just a conversation.
Let's Talk